Insightful Research
Delve deep into user behaviors to uncover invaluable insights for your projects.
User-Centric Solutions
Craft custom UX strategies that prioritize user needs and enhance overall satisfaction.
Data-Driven Decision Making
Guide your business choices with concrete data and evidence gathered through meticulous research.
A-Z Of Research Methods
User interviews, surveys, usability testing, competitive analysis, data analysis, stakeholder workshops, personas & journey mapping…
Effective Collaboration
Stimulate cross-functional teamwork to streamline communication and boost project efficiency.
Continuous Improvement
Iterate and evolve strategies based on user feedback and market trends for sustained success.
Usability Testing. Code Cleanup, A Great Chance To Improve Usability Of A TV App
Problem The code of the TV app of my client’s video-streaming platform needed to be rewritten (the old code caused…
Diary Study. Real-Life Perspective On What Makes A Winning Video-Streaming Provider.
Problem Analytics data revealed that,- user retention (returning user visits) – engagement (time spent on the platform & interaction rates)…
Automated Testing. A Great, Cheaper Way To Validate Mini Features
Problem Client service team received a significant number of messages with complaints about the following challenges in the app’s mobile…
ABOUT ME:
All the Roads Lead To… UXr!
For over a decade, I worked in Corporate Communications, mastering the art of conveying messages to diverse audiences. This experience laid a strong foundation for my career. Seeking new challenges in the world transitioning to digital, I discovered UX Design.
In my journey as a UX Designer, I developed a particular interest in UX Research. The process of understanding user behaviors, motivations, and preferences resonated with me because those insights drive meaningful design solutions.
