Problem Client service team received a significant number of messages with complaints about the following challenges in the app’s mobile player: Design Prototype A new feature of switching episodes directly in the player, different wording to describe language audio and subtitles, back button to quit player were designed in a prototype and had to be […]
Automated Testing. A Great, Cheaper Way To Validate Mini Features Read More »
Problem Analytics data revealed that,– user retention (returning user visits) – engagement (time spent on the platform & interaction rates) stagnated and was not growing despite significant growth of the subscriber base. Project What influences users to select one video streaming service over another for content viewing? Method 2-week diary study which included: an initial
Diary Study. Real-Life Perspective On What Makes A Winning Video-Streaming Provider. Read More »
Problem The code of the TV app of my client’s video-streaming platform needed to be rewritten (the old code caused issues). It was an opportunity to do a research study to find out areas for usability improvements. Method Moderated 1h-long interviews with 5 users. Scenario included 4 tasks per user. Users were invited to explain
Usability Testing. Code Cleanup, A Great Chance To Improve Usability Of A TV App Read More »